One regional home for nine SPCA branches.
A single, accessible regional website covering nine SPCA South Africa member branches — paired with practical digital training, Google Ad Grant guidance and ongoing support so the team owns it day to day.
Client
SPCA South Africa
A regional animal welfare organisation representing nine local SPCA member branches across South Africa.
Engagement
Website + training + support
Discovery, regional website build, hands-on digital training and ongoing practical guidance for the team.
Services used
- Website Development
- Google Ad Grant
- SEO
- Training
- Ongoing Support
The challenge
Nine branches, nine stories — one supporter journey needed.
Supporters, donors and volunteers now live online. Charities that lean into digital tend to grow; those that don't quietly lose ground. SPCA South Africa needed one clear regional home that represented nine member branches consistently — without each branch having to reinvent the wheel.
Each branch had its own priorities, animals in care, events and donation needs. The challenge was to unify that under one trustworthy brand experience while keeping every branch's local voice intact.
What we delivered
A regional platform built around supporters, donors and the animals.
Regional website
A single accessible site covering all nine member branches, with a shared content model so each branch has its own dedicated space inside one consistent experience.
Branch content model
Structured templates for branch pages, news, appeals and adoption stories — easy for non-technical staff to update.
Clear donation journeys
Frictionless paths to give — one-off, monthly and in-kind — designed to convert without pressuring supporters.
SEO foundations
Semantic structure, fast pages, branch-level local SEO and clean metadata so SPCA shows up where supporters are searching.
Accessibility & performance
WCAG-aware components, alt text, keyboard navigation and a build tuned for slow-connection visitors.
Hands-on digital training
Practical sessions with the team so day-to-day updates, content changes and basic reporting don't depend on us.
Google Ad Grant readiness, baked in.
SPCA's new regional site was built with Google Ad Grant eligibility in mind from day one — clean structure, accessible navigation, mission-led landing pages and measurable conversion goals. That gives the team a real runway to reach supporters searching for animal welfare causes in their region.
- Eligibility & policy alignment
- Mission-focused landing pages
- Branch-level keyword strategy
- Conversion tracking ready
- Accessibility & speed compliant
- Reporting your trustees understand
Google Ad Grants
Eligible nonprofits can access up to $10,000 USD per month in Google Search advertising. Done well, it puts a charity in front of exactly the people already searching for help, ways to donate, or volunteering opportunities.
See our Google Grant serviceOur approach
A calm, phased rollout — not a big-bang launch.
- 01
Discovery
Workshops with the regional team and branch reps to map supporters, donors, volunteers and adoption journeys.
- 02
Design & build
A flexible, branch-aware design system. Accessible, fast and easy to maintain in plain English.
- 03
Training
Hands-on sessions covering content updates, images, news, appeals and basic analytics — no jargon.
- 04
Support & growth
Ongoing practical support, SEO improvements and Google Ad Grant guidance as the site grows.
The outcome
A clearer story, an easier donor journey, a confident team.
- One regional brand experience across nine branches
- Donation paths that are simple, honest and mobile-first
- A team that confidently runs their own day-to-day content
- A platform ready to scale into more branches and campaigns
- Foundations that keep paying back as supporters arrive online
"Working with Charities Help has been a joy. We finally have one home that represents all our branches properly — and a team that feels confident running it."